A packed calendar of world-class events combined with new attractions and hotels in Abu Dhabi have helped drive an increase in hotel revenue for first quarter of the year.
Total hotel revenues for Abu Dhabi for the first quarter of 2019 have increased by more than 16 per cent compared to the same period in 2018.
Events such as the AFC Asian Cup, IDEX exhibition, Special Olympics World Games, and the Retail Abu Dhabi shopping festival, alongside the popularity of in-demand new attractions including Warner Bros. World Abu Dhabi, the Al Hosn cultural site and Qasr Al Watan Library have all provided a significant boost to the emirate’s appeal as a tourism destination for the first three months of the year.
The first quarter results reveal total revenues were driven by a boost in Average Room Revenue, which increased by almost 15 per cent coupled with an occupancy rate of 79 per cent. The hotels saw room revenue increased by 24 per cent, while F&B revenues increased by 10.4 per cent.
The appeal of the emirate was boosted by recent additions to Abu Dhabi’s hotel portfolio, with a number of major properties including the Abu Dhabi Edition, which is the first Edition brand hotel in the Middle East and North Africa region, alongside the Jumeirah Saadiyat, Saadiyat Rotana and Jumeirah Al Wathba properties which all opened in recent months.
The same period also saw a 51 per cent rise in visitors coming to Abu Dhabi for leisure purposes compared to last year.
“We will continue to focus on our key markets in the second quarter of this year, promoting more world-class events,” said Saif Saeed Ghobash, Undersecretary, Department of Culture and Tourism – Abu Dhabi.
“We are confident that we will build on our strong start to the year, and we look forward to seeing our metrics in positive territory as we head towards summer.”
The second quarter of the year is also looking positive, with marquee events such as the Al Dhafra Water Festival, the Jiu Jitsu Championship and Eid Festival all taking place.