Singapore will host a new trade show for the MICE sector in October.
Messe Berlin (Singapore) announced this week it will launch the inaugural Mice Show Asia 2019, following strong growth in the sector in the Asia Pacific region.
“The Mice sector in APAC continues to thrive, with the region expected to witness the highest growth rate in the next five years,” said Katrina Leung, managing director of Messe Berlin (Singapore), the organiser of Mice Show Asia.
“After successfully organising ITB Asia for 12 years, we noticed the fast-growing demand for the Mice and corporate travel segments.
“Mice Show Asia 2019 seeks to capture this growing demand and I am confident participants will gain the highest value at this show.”
Messe Berlin is working with trade partners such as the United Networks of International Corporate Event Organisers and Professional Convention Management Association to build the conference content and bring buyers onboard.
Taking place under ITB Asia’s umbrella of events, the three-day trade show will run from 16 to 18 October at the Sands Expo & Convention Centre at Marina Bay Sands.