The Northern Territory’s tourism sector is to receive another $62.8 million over the next two years as part of the second phase of the Territory Government’s “turbocharging tourism” program, with $20 million to be spent on the Territory’s festivals and events.
Making the announcement, Chief Minister Michael Gunner said the first phase of the program had hit its targets, having attracted an additional 57,000 visitors to the NT.
Domestic visitor numbers increased 6.7 per cent and domestic tourist expenditure increased 35 per cent last year.
Speaking to the NT News, Crocosaurus Cove owner Mick Burns said the “forward thinking” focus on marketing and festivals and events was vital in becoming “nationally and internationally competitive”.
“We’re now back in the game,” he said.